Pure Fusion chases perfection- BMW Z4

The BMW Z4 is already a design statement; with its classic roadster proportions, two-seater layout and retractable electric hard-top it has become a favourite even in the rain-soaked UK. Now the Pure Fusion Design package takes it to a new level and turns the Z4 into a style icon.
Premium Nappa leather in Ivory White with contrasting brown stitching remains exclusive to the Z4. It highlights the perforated surface of the contoured side supports in the seat backs, as well as the armrests, door panels and passenger pull handle. The window sills, the dashboard cover and the instrument binnacle,meanwhile, are all clothed in soft-touch black leather with high-quality brown seams.

A Nappa leather horizontal trim line in Saddle brown with high-contrast stitching stretches from the passenger side and Fineline wood coats the trim on the centre console and below the central air vent. Sun visors covered in black Nappa leather round off the premium interior.

Rounding off the look is the optional Sparkling Brown metallic paint, although you can specify the whole range of colours and you can order Pure Fusion Design in combination with the M Sport package for the full visual effect.

The BMW Z4 has already won a prestigious Red Dot Design Award and American magazine Automobile’s Design of the Year Award. When the second generation was launched in 2009, featuring the folding hard-top for the first time, it was greeted with universal praise and dramatic headlines like: “The Land Shark Has Landed.”

Its distinctive looks and a nod to the US muscle cars of years gone by with that long, sloped bonnet have made it a favourite on both sides of the Atlantic. Now, with the Pure Fusion Package, it is ready to take another bow.